I’m delighted that the third edition of our book ‘Performance at the Limit: Business Lessons from Formula 1® Motor Racing’ is now available:
It’s been a lot of hard work as this is a lot more than a simple update of previous editions. We’ve created a new structure, some new frameworks such as the ‘Performance Pyramid’ and have been able to add in a lot more content. As usual this has only been possible with the support of Formula One Management and the teams themselves. Mercedes AMG F1 were particularly helpful in providing support and interviews for the book and feature strongly in this latest edition. It was also a great honour that Mercedes AMG F1’ Non-executive chairman agreed to write the foreword. Having started a couple of international airlines from scratch and won three F1 world championships he was the perfect person to connect the world of Formula 1 to the world of business and organisations.