Why F1 has to go digital

Several years ago I wrote a piece on the Virgin Disruptors website about how F1 was absolutely ripe for disruption and that Formula E was demonstrating all the characteristics of being the Uber to F1’s Hertz: https://www.virgin.com/entrepreneur/what-makes-industry-ripe-disruption. To some extent this proved prophetic, particularly in terms of engagement from the automotive manufacturers such as Porsche, […]

Leadership lessons from Wolf 21

I recently went on a winter holiday – looking for wolves in Yellowstone National Park. We saw elk, deer, moose, bald eagles, foxes and coyotes, but no wolves. The wolves of Yellowstone are one of the largest concentrations of wolves in North America, numbering around five hundred, but, as we discovered, they can still be […]

The Monaco Performance Curve

Although Kimi Raikkonen failed to win the 2017 Monaco Grand Prix he did secure pole position with a time of 1 minute 12.178 seconds. This equated to an average speed of 104.4 mph. This is the fastest ever recorded pole setting lap of Monaco, a full 2mph ahead of Daniel Riccardo’s average of 102.4 mph […]

The Performance Pyramid

One of the new elements in the third edition of Performance at the Limit is the Performance Pyramid. This distils the critical learnings from our study of Formula 1 into a framework that can be applied to any organisation, team or project. I’ve just put together a short video of the key ideas behind the Pyramid, […]

Three books you must read

I’ve been privileged to interview many of the great and good of F1 over the years. They are always generous with their time and insights. However, it’s not very often that they ask searching questions of me and so I was slightly taken aback when Martin Brundle asked which three books I’d suggest he read in order […]

Does radio kill the driving star?


This week the FIA has released another technical directive designed to control the level of information being passed from the team to the driver. These regulations are getting increasingly detailed and will, in my view, confuse and complicate F1 racing rather than improve it. It will generate more protests and leave us with situations, as […]

Performance at the Limit: The Third Edition


I’m delighted that the third edition of our book ‘Performance at the Limit: Business Lessons from Formula 1® Motor Racing’ is now available: https://www.amazon.co.uk/Performance-Limit-Business-Lessons-Formula/dp/1107136121/ref=sr_1_2?s=books&ie=UTF8&qid=1461141496&sr=1-2&keywords=performance+at+the+limit It’s been a lot of hard work as this is a lot more than a simple update of previous editions. We’ve created a new structure, some new frameworks such as the […]