Some further thoughts on logos

So the new F1 logo has finally appeared. The furore was certainly intense, but also rather short-lived. Last week I had the pleasure of running the ‘Business of Motorsport’ module for our MSc in Advanced Motorsport Engineering, along with course director, Clive Temple. We were very fortunate in being able to spend a day at […]

Aston Martin and Alfa Romeo

The recent announcement that Alfa Romeo will become a partner of the Sauber F1 team, ostensibly as a sponsor, but with the longer term aim for a closer technological relationship, has strong similarities with the partnership between Aston Martin and Red Bull Racing which was announced in September and, like Alfa Romeo and Sauber, will begin […]

Why change the logo?

There’s been a fair amount of vitriol flying around concerning plans to change the F1 logo. I’ve always been surprised how often this happens, particularly when a new management team take up the reins. One of the first things they seem to do is a ‘rebranding’ exercise which is always guaranteed to create outrage on […]