Why change the logo?

There’s been a fair amount of vitriol flying around concerning plans to change the F1 logo. I’ve always been surprised how often this happens, particularly when a new management team take up the reins. One of the first things they seem to do is a ‘rebranding’ exercise which is always guaranteed to create outrage on […]

Anyone interested in leadership and management must read this book.

  I’ve just finished reading ‘Total Competition’ by Ross Brawn and Adam Parr. I’ve always been a passionate believer that all organisations can learn a great deal from the competitive world of F1. It’s a goldfish bowl where people, money and technology come together in order to achieve amazing levels of performance – isn’t this […]

The Triple – So What’s the Big Deal?

Mercedes have been celebrating their third consecutive Constructors’ World Championship. Quite right too, it is a major achievement. But it is also a feat that many have achieved before them and I suspect that their ultimate aim is to become the most successful F1 team ever. Back in 1999 I wrote a series of case […]