Why F1 has to go digital

Several years ago I wrote a piece on the Virgin Disruptors website about how F1 was absolutely ripe for disruption and that Formula E was demonstrating all the characteristics of being the Uber to F1’s Hertz: https://www.virgin.com/entrepreneur/what-makes-industry-ripe-disruption. To some extent this proved prophetic, particularly in terms of engagement from the automotive manufacturers such as Porsche, […]