Aston Martin and Alfa Romeo

The recent announcement that Alfa Romeo will become a partner of the Sauber F1 team, ostensibly as a sponsor, but with the longer term aim for a closer technological relationship, has strong similarities with the partnership between Aston Martin and Red Bull Racing which was announced in September and, like Alfa Romeo and Sauber, will begin […]

Why change the logo?

There’s been a fair amount of vitriol flying around concerning plans to change the F1 logo. I’ve always been surprised how often this happens, particularly when a new management team take up the reins. One of the first things they seem to do is a ‘rebranding’ exercise which is always guaranteed to create outrage on […]

The Certainty of Chance

We all have our heroes in Formula 1 and one of mine is Sir Frank Williams. It’s an often forgotten fact that Williams are the second most successful F1 constructor of all time, only Ferrari have won more World Constructors’ Championships. Frank Williams was at the helm through all of these successes, most of which […]